If you've got thumbs you can make a great coffee drink that really perks up your day. Café Switch is a coffee innovation that was launched in the UK in October.
Because of the distinctiveness of the product, Douwe Egberts felt it was desirable to launch with an equally innovative advertising campaign.
Taking the Café Switch icon, the thumb, it was decided to communicate the great feeling that Café Switch gives you by using the thumb as the advertising space. A new advertising medium was born.
Following the campaign, exit polls at tube stations indicated a shift from the middle finger to the thumb as the consumers' digit of choice.
You can receive a free sample of Café Switch simply by auditioning. You might even win a brand new Nintendo Wii.
